My name is Ben Smith. I’m a seasoned executive with a track record in scaling global hyper-growth, omni-channel businesses including: AG1, Williams-Sonoma, Sugarfina, Earth Breeze and more.
I’m currently available for advisory and board engagements.
Originally from Sydney, Australia - now based in Las Vegas, NV with my wife and two kids, Sterling and Monroe. I have also lived/worked in China and The U.K.
Visionary, accomplished C-Suite Executive with over 16 years of experience in driving hyper-growth and global scalability in the e-commerce, retail, and CPG sectors. Known for strategic leadership in operational excellence, international business management, and building high-performance teams. Proven track record of managing budgets over $350M, optimizing operations for $700M+ P&Ls, and leading initiatives that have significantly increased company valuations.
PROFESSIONAL HIGHLIGHTS
Presently serving as COO for Earth Breeze; previously served as Advisor to the CEO prior to joining full-time.
Earth Breeze is a hyper-growth, global, multi-channel CPG business revolutionizing laundry. Earth Breeze has donated over 150m washes to those in need as well as restored forests, provided meals and cleaned oceans.
Responsible for: Strategic Planning, People Operations, Supply Chain, Fulfillment, R&D, Legal and Technology
Presently serving as an Advisor; previously served as COO and CSCO from 2019 to 2023.
During my time as COO, AG1 grew 30x and achieved a $1.2b valuation.
Responsible during my time for: Technology, Supply Chain, Fulfillment, Planning, Sustainability, Product Development, Customer Service, Strategic Planning, Quality and People Operations.
Served as COO for Sugarfina, a truly omni-channel brand with over 50 company-owned retailed stores, franchise operations in Hong Kong and Mexico, a wholesale business with thousands of partners, and a direct-to-consumer e-commerce channel.
Sugarfina grew from $24M to $48M to $64M in revenue during my time.
Served as Australian General Manager helping launch and scale the Williams-Sonoma, Pottery Barn, Pottery Barn Kids and west elm brands in Australia via company-owned retail stores and e-commerce. Scaled from zero to $100m in 3 years.
Other brands I have worked for or advised
Today, I consult and advise for a variety of international brands. Feel free to connect with me on LinkedIn.
REVIEWS FROM CONSULTING ENGAGEMENTS
“Engaging with Ben for a strategy session was an extraordinary experience, far surpassing my expectations. In our 30-minute call, Ben demonstrated a remarkable depth of knowledge in DTC ecommerce, offering insights that were both profound and immediately actionable. His methodical approach to problem-solving, combined with his ability to distill complex ideas into clear, manageable steps, was invaluable. He not only addressed my immediate concerns but also provided a strategic vision for scaling my business. Ben’s experience as a COO shone through in his detailed understanding of operational challenges and growth strategies. His advice on organizational dynamics and international commerce was particularly enlightening, giving me a new perspective on how to navigate the intricacies of my business. What set Ben apart was his genuine commitment to understanding my specific situation and tailoring his guidance accordingly, best value for money, highly recommended!”
“The first of many calls with Ben for me, I think! It was just a 30min session but I’ll be dissecting it for a week. Ben was super methodical in all his responses and clearly prepared well. Because of this, he delivered so much clarity and value in such a short space of time. He used his knowledge and experience to offer specific insights/ advice and even offered a few extra minutes to finish answering all my questions. Gonna book 60mins next time! 10/10 would recommend.”
“Ben is an incredible operator and it’s easy to see in just the short conversation we had. No matter where your business is at, you will be well served to connect with Ben. Whether that be marketing, supply chain, or recruiting, Ben not only has the track record but can help articulate what it takes to build a $1B brand. Couldn’t recommend him more highly!”
“Ben was great- has a deep breadth of knowledge on international commerce and all of the nuances that go into setting it up, but more importantly thinking about it the right way and the best plan of attack.”